It's All About the Money
The other day I met a woman at the gym. She saw me swimming and started asking if I swam in college, where I went to school, etc. She mentioned her daughter is in high school and played on the varsity soccer team as a freshman. "Schools are already reaching out to my daughter but we're only interested if they're offering money. We can't afford to pay for her to go to college, and we don't want to waste time on schools that won't offer her an athletic scholarship." This is a dilemma every family faces. If only it was easy. I said to her, "I understand you want money. But, you can't tell a coach that in the first email. I can guarantee you he won't offer your daughter anything after that. Think of recruiting as a relationship. Over time your daughter will build up a reputation with the coach. A coach has a list of criteria he looks for in a good athlete too. It doesn't happen overnight."